The numbers at our gym

I have only recently been able to actually look at my attrition rates as the management company we used to use could not track either retention or attrition.  I have now been with our new company for one year.  Our first club is almost five years old (as of Sept ’09) so these numbers are important to me.  Our second club is only two years old, attrition numbers in a club that new I do not feel are accurate yet.  In another year I will start to post those.  As the months go on, I will continue to post yearly attrition rates from the past years month to the current years month.

August ’08 – August ’09  Attrition: 23% 

About half the industry average.  I’m very happy with these numbers